NEWS: Silverlake to Soho Collaborating with HuffPo

We’re excited to announce that our music and entertainment blog, Silverlake to Soho, will partner with The Huffington Post to deliver fresh tracks and features on brand new artists!

We’re excited about this collaboration and we will use the pluURL blog to showcase the features once they are published. In the meantime, “Like” Silverlake to Soho on Facebook to receive fresh new songs and playlists daily!

Kinetics and One Love on Huffington Post and Mashable!

Congrats to our premier artist, Kinetics & One Love, for their most excellent “Graduation Song” featuring Wynter Gordon! The song has brought them some nice exposure in The Huffington Post and Mashable’s Music Mondays, which we’re very excited about. All their music is available for free on their site. If you’d like to download a copy of The Graduation Song, right click and save here!

Love,

The pluURL Team

Kinetics Music Comfortably at the Top of iTunes

Back in February, pluURL built a custom music platform for our friends Kinetics Music featuring Twitter and Facebook integration as well as direct downloads and song streaming through Vokoder. After being signed to Warner/ Chappell music as songwriters, one of their songs, “Airplanes,” became the second single off the new B.O.B. album and is currently the number 2 songs on iTunes!

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We’re really proud to announce that KineticsMusic.com is seeing a HUGE spike in traffic. If you haven’t already, be sure to head over to kineticsmusic.com, you won’t be disappointed!

Play Cool Stay Hot: Eco Friendly Fashion

Cool is neither the opposite of hot, nor is it a mind set. Cool is chill. It’s sexy. It’s confident, but not cocky. Cool is open to interpretation. Do you use your scarf to keep cool or to heat up? Use with caution, play cool.


Our  good friends over at environmentally-friendly fashion house C. Marchuska launched an eco-friendly line of hunter scarves this spring. The pluurl team built a custom minisite for C. Mar called Play Cool Stay Hot, featuring user-generated pictures and cool videos of some of New York City’s finest rocking these dope scarves. Photo uploads work from mobile devices so if you see someone wearing a cool … or hot… scarf, snap a picture (trick) and send it on over!
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Silverlake to Soho Update

Over the past couple of months, our music blog, Silverlake to Soho, has received momentous traffic gains thanks to our great fans! If you haven’t checked out Sl2S, we encourage you to do so, especially if you’re in the market for some new tunes. We update the site with commentary, a song of the day (#sotd on Twitter), and three playlists a week. The music streams from our Vokoder music web application, which is about to get a major facelift. More news on that soon but for now, sit back and plug in your headphones!

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Wordpress / PHP Projects

pluURL is proud to showcase some of the web development and design projects we’ve done for small businesses over the past year. Whatever stage you hapen to be in, we work within your budget to customize and create platforms that cater to your clientèle!

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one night stand musical screen shot

KineticsMusic.com Officially Launched

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With infectious synth beats and wordplay that would make an English professor blush, Kinetics and One Love are bringing hip hop back to its roots: hidden coffee shops, steamy dance floors, and low-key house parties. From the high-energy “Rings of Saturn” to the mellow, late-night anthem “Hemlock,” Kinetics have a versatile sound and a fan base that has expanded well beyond their fraternity bedroom/studio in Ithaca, NY.

Kinetics chose pluURL to build their website and craft their social media strategy. Kineticsmusic.com features a cutting edge model view controller (MVC) platform, which delivers a sleek user experience. The website integrates the custom Vokoder music player and it cleanly presents the Facebook fan page and Twitter updates in one view. pluURL will continue to develop Kinetics’ brand awareness, reaching out to the music blogosphere and promoting online community development around the group’s music.

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Kinetics and One Love are currently negotiating a songwriting deal with Warner Music Group and have sold tracks to Atlantic tracks. The duo has released a full length album, Fading Back to Normal and an E.P., which are both available for free on their site. Be sure to keep checking kineticsmusic.com for more updates and giveaways.

New on pluURL: Social Pulse

We’ve created a nifty feature  here at pluURL to help gauge the popularity of certain content. Similar to the Facebook and Twitter buttons, which show you how many times something has been reposted, our calculated Social Pulse looks at a broader range of factors to determine a post’s popularity.

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We look at the number of time a post has been retweeted, shared on Facebook, Dugg, as well as the publish date in determining a score. Sound confusing? It’s really simple. If you really like a post and want to move it’s score up, keep sharing on Facebook, Twitter, and Digg! Check out reallychill.org to see the Social Pulse in action.

ReallyChill.org – Now Up!

Hey everyone-

reallychill

It’s been a while since we last posted, but our new college-humor styled web app, ReallyChill.org is now up! Check it out, leave feedback, and give us content suggestions…if you’re like, really chill, that is.

-The pluURL Team

Thoughts on Starting a Business in a Recession

chase

Where to begin? Quit your job, read the Four Hour Work Week, then what? There’s a ton to figure out and we are certainly in the thick of it getting pluURL off the ground.

Today, Yaw and I ventured to the local Chase bank in business casual, prepared with our letter of incorporation, Employee ID Number, and eager to open a small business account. The process was pretty quick and it was made more entertaining by the fact that our consultant was in the same fraternity as us. He didn’t cook our numbers when we asked him to file our small business loan application, but he did longingly reflect on his college days and trips to Vegas (pre-marriage).

However, one important thing he relayed to us was just how unpredictable securing a small business loan can be. He explained that a small business loan (or a line of credit) is loosely tied to an individual’s credit history … but that’s about it. Startup costs, projected expenses and monthly income … just plug in the numbers click send and pray.

As we grow our business, it’s a increasingly clear that a loan is essential to bring people on full time. From organizing client calls to picking up last-minute design and development work – there’s a lot that needs to get done and two full timers can only handle so much.

A loan won’t necessarily make money fall from trees but it will certainly bring us one step closer to making processes more efficient.