With infectious synth beats and wordplay that would make an English professor blush, Kinetics and One Love are bringing hip hop back to its roots: hidden coffee shops, steamy dance floors, and low-key house parties. From the high-energy “Rings of Saturn” to the mellow, late-night anthem “Hemlock,” Kinetics have a versatile sound and a fan base that has expanded well beyond their fraternity bedroom/studio in Ithaca, NY.

Kinetics chose pluURL to build their website and craft their social media strategy. Kineticsmusic.com features a cutting edge model view controller (MVC) platform, which delivers a sleek user experience. The website integrates the custom Vokoder music player and it cleanly presents the Facebook fan page and Twitter updates in one view. pluURL will continue to develop Kinetics’ brand awareness, reaching out to the music blogosphere and promoting online community development around the group’s music.

Kinetics and One Love are currently negotiating a songwriting deal with Warner Music Group and have sold tracks to Atlantic tracks. The duo has released a full length album, Fading Back to Normal and an E.P., which are both available for free on their site. Be sure to keep checking kineticsmusic.com for more updates and giveaways.