Just because we could do something, does not mean we should do something (It’s kind of like that guy, in class who always raises his hand).  It sounds so obvious yet it amazes me how many times we repeat this mistake over and over again.

Whenever there’s a great idea, we work with extremely talented people who can preform multiple roles. I can say from experience, that just because I can design doesn’t mean I should be the designer;  just because I can develop doesn’t mean I should be the developer, etc etc.

Because of his/her skill set, an entrepreneur is  is well-suited to wear many hats. I tell this to people so often they are probably rolling their eyes while reading this.

I almost want to say that the entrepreneur’s dilemma is wearing too many hats. To clarify, micromanaging is every entrepreneur’s fatal flaw. He/she feels compelled to hold on to every part of the operation. When I was in college I ran the student media conglomerate (Slope Media) that I started very inefficiently, because I tried to control all the processes.

Since we are young, we feel that we can always take on infinite projects by simply working longer and harder. However, at the end of the day, working infinitely results in the ultimate sacrifice: complete loss of time. Time to plan, time to focus, and time for self-reflection. You can’t raise time from a venture capitalist no matter how many times you pitch.

The ability to create more time then almost becomes more valuable than the ability to create more capital. Focusing one’s time on bringing in new business or growing an existing business is ia highly sought after assets that can’t be raised.

Good resources on entrepreneurship:

• Guy Kawaski – http://www.guykawasaki.com/
• Tim Ferris – http://www.fourhourworkweek.com/

Earlier this week, Jonny wrote a blog post on the topic of group/small business collaboration tools. These are some of the vehicles we are starting to implement in our business processes and procedures to not only work more efficiently as an organization, but to create more time to grow and create new business opportunities. (Read the article on wiggio, google docs, deskaway and basecamp)

Today, we put up another post about jobs. We are asking you the reader, our friends, our family to refer talented people to help us learn from our mistakes of the past. Instead of wearing many hats (and leaving the office every day at 3am) we are trying to define our processes and procedures to scale, even if it means letting go a little.

If you have any input, suggestions or resources, feel free to give us feedback by leaving a comment or sending us a tweet @pluURL

August may be the deadest month of the year but there’s no time for vacation at pluURL. We’ve got work piling up and we need your help! Whether you want to dabble in freelance work or you’re interested in a full-time position, we’d love to hear from you. Below is a list of positions we’re looking to fill:

* Freelance project leader / Manager

• In charge of leading a development project from start to completion.
• Comfortable regularly corresponding with clients.

* Graphic Designer / New Media Designers

• Skilled in CSS / HTML and able to produce quality mockups with quick turnaround time. Experience with Flash also a plus.

*** DEVELOPERS

• While we welcome developers from all backgrounds, we’re primarily looking for folks who know Ruby, C #, Java, and ASP.net. We’re also looking for people who’ve worked with the iPhone API.

Finally, pluURL is here. You may be asking yourselves, where the heck did this thing spring from?

Over the past 8 months, we have been hard at work building the next generation music recommendation system, Vokoder FM (http://vokoder.fm). During that time, we’ve been approached by multiple businesses and individuals to help them build, design and develop their own online business. We’ve developed the resources and experience to provide swift and reliable assistance.

pluURL is not the new version of Vokoder FM. In fact, there is a new version of Vokoder FM coming very shortly. pluURL is a brand new company offering web solutions for businesses. Take a quick tour around the site and if you like what you see feel free to contact us.

We are currently hiring iPhone and Ruby Developers, ad sale reps, project managers, and are always on the look out for great designers. Our team is small, but we focus on quick turnaround times (we like to build projects in under 2 weeks).

Along with development we also offer a ton of support services like web hosting and and social media consulting to help drive traffic and conversion rates. We’ll supply web analytics and help you pick the perfect domain name so you can run your business more efficiently.  Because of the size of our team, we only take on a small selection of clients but we’d love to hear your vision and collaborate!