Archive for the ‘Social Media’ Category

Adding Value Shouldn’t Be Rocket Science (Smarter Social Media)

Our buddies at Smarter Social Media put up a great video on thier blog: http://smartersocialmedia.com/blog/#adding-value-shouldnt-be-rocket-science

I read this on Techcrunch today.
“I’m sure we’ve all had the situation on Twitter where you want to tweet something without it being attributed to you.”
No.
There’s a lot out there about social media. Understandably so. It’s a worthy topic. But there also is a really strong disconnect with offline reality. Notice the distinction.
In the world of social media, where anybody can self-publish, audiences become fragmented. As they do that, dissent falls by the wayside and, more importantly, the audience becomes an insular mob. The insinuation that everybody has wanted to tweet anonymously is on those same lines.

enjoy

Social Media Resistance is Fading Fast (Mashable)

This is a just a snap shot of the full article available here: http://mashable.com/2009/08/26/social-media-brand-marketers/ (great read)

statsRecently, we highlighted a study that showed two-thirds of marketers now use social media in some capacity. Today, more data confirming this trend, but also pointing to what looks poised to be nearly total saturation within a year.

According to a report published today by eMarketer, 59% of brand marketers currently use social media. But within 12 months, that number will swell to 82%. And in the long-run, only 13% indicate having no plans to enter the medium.

THE social media app to get on: Cotweet

Step one: you’ve synced your Twitter, Facebook, and Gchat.

Step two: Get on Cotweet.

I don’t know how CoTweet came on our radar, but it’s a game-changer. Whether you run a startup with three college kids subsisting on Ramen or you’re a marketing director for a Fortune 500 company, CoTweet is the perfect Twitter application for a growing business.

CoTweet allows you to take customer engagement to the next level. You can assign certain people to Twitter duty, monitor your brand in Twitter search results, and make assignments for people using Twitter.

Check it out and let us know what you think.

A Powerful Google Talk / Twitter Sync Tool

Check out this really cool social media tool called twitter2talk. It’s an easy-to-use web service that allows you to sync your Google Talk status with your Twitter status. (links at the bottom)

Now you may ask yourself, why would I ever want to do that? The answer is simple:  increasing your social media presence even among your circle of friends, is a simple and effective way to measure gains across social networks.

Keeping your company / blog / website / organization in the conversation is an effective social media strategy. It allows you to gain followers across your Facebook business/fan page and Twitter followers, which means more eyeballs on your brand. We’ll follow up this post with some good social media tools to sync Twitter and Facebook.

It’s important to keep your message consistent and pervasive amongst the various social media platforms.

  • Twitter2talk (documentation | application) – a web service that allows you to sync twitter and your google status
  • Twitter – a web app that allows you to send instant messages to millions of followers around the world
  • Gmail & Google Talk – Gmail is a web based email application from Google. Through this web application, you can also use the free instant message service google talk to communicate (voice and video chat) with other users with google accounts.