Play Cool Stay Hot: Eco Friendly Fashion
Cool is neither the opposite of hot, nor is it a mind set. Cool is chill. It’s sexy. It’s confident, but not cocky. Cool is open to interpretation. Do you use your scarf to keep cool or to heat up? Use with caution, play cool.
Our good friends over at environmentally-friendly fashion house C. Marchuska launched an eco-friendly line of hunter scarves this spring. The pluurl team built a custom minisite for C. Mar called Play Cool Stay Hot, featuring user-generated pictures and cool videos of some of New York City’s finest rocking these dope scarves. Photo uploads work from mobile devices so if you see someone wearing a cool … or hot… scarf, snap a picture (trick) and send it on over!



