We’ve created a nifty feature  here at pluURL to help gauge the popularity of certain content. Similar to the Facebook and Twitter buttons, which show you how many times something has been reposted, our calculated Social Pulse looks at a broader range of factors to determine a post’s popularity.

We look at the number of time a post has been retweeted, shared on Facebook, Dugg, as well as the publish date in determining a score. Sound confusing? It’s really simple. If you really like a post and want to move it’s score up, keep sharing on Facebook, Twitter, and Digg! Check out reallychill.org to see the Social Pulse in action.

This is a just a snap shot of the full article available here: http://mashable.com/2009/08/26/social-media-brand-marketers/ (great read)

Recently, we highlighted a study that showed two-thirds of marketers now use social media in some capacity. Today, more data confirming this trend, but also pointing to what looks poised to be nearly total saturation within a year.

According to a report published today by eMarketer, 59% of brand marketers currently use social media. But within 12 months, that number will swell to 82%. And in the long-run, only 13% indicate having no plans to enter the medium.